IDC Research suggests that two major factors may have been behind this swing. The first is that a large shift in the Chinese market has hit some of the countries traditionally strong players, with a decline in spending power causing some customers to look to alternative manufacturers.The second reason may be that Chinese customers are still aspiring for higher end products, but very top-of-the-line products remain out of reach. Instead, customers are looking for brands in the middle of the market which offer unique high-end features. While Lenovo and Xiaomi have seen their average selling prices fall below $200, rival companies such as Huawei, OPPO, and Vivo are pricing many of their products in the sub-$250 category.
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